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This is athluxury

Pioneering in its simplicity, Clarks Privo combines time-honoured footwear craft with innovative material engineering to create the ultimate in refined function. This is Athluxury. 

Shop Privo

Principles of Privo

A close-up side-on view of the Privo sole
Purposeful design

Purposeful design

Prioritising function, luxury and ultimate comfort with superior materials

An overhead close-up view of the Privo upper
Seamless engineering

Seamless engineering

Sculpted to the foot using minimal parts and seamless engineering

A close-up image of the underneath of the Privo soul
Pioneering simplicity

Pioneering simplicity

Innovation combines with time-honoured craft for the ultimate in refined function