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Clarks has a gender neutral ethos that anyone can choose any style they would like. Over the past few seasons, following customer feedback and market research, we have focused on creating more unisex shoes and we are looking at a number of elements of our business to promote this gender neutral ethos, both on our website and within our stores. As a large global company, it is not always possible to implement all the changes we want to make as quickly as we would like. However, we are looking to move as fast as we can to ensure this ethos is reflected throughout our brand.
Today we have more unisex styles in our range than ever before. This means we now have a wider range of closed-in styles, school boots and Gore-Tex styles and these changes will continue in our Spring Summer 2018 range, which has been designed with an entirely unisex approach. In addition, in September we will roll out a new format in some of our stores, where the whole kids department will be unisex with shoes displayed by ‘story’, rather than gender.