This policy is to provide you with information on cookies, about how Clarks makes use of them and how they relate to your privacy online.
This policy is the first stage of achieving privacy compliance for all visitors to our site. There is currently a degree of confusion around what is considered consent for cookies and this is likely to be the case for a little while yet. So here at Clarks, we are not only addressing the legal compliance aspects, we also believe in open and transparent business operations. The detail contained on this page is provided to ensure you are fully aware of the cookies we use, allowing you to make an informed choice about your continued acceptance of cookies. We are currently examining all elements of our web operations and working to meet the EU guidelines relating to protecting your privacy online. We want you to be confident in using our sites, and for you to be more than satisfied that your privacy is of utmost importance to us.
Cookies are pieces of computer code that allow small amounts of information to be passed from your internet browser to our web server, or the web server of a third party. They allow websites to recognise your PC, mobile, tablet or other device as you browse. For more detailed information about how cookies work, please visit www.allaboutcookies.org.
Data passed by cookies will never contain your name, address, telephone number or payment details. Clarks will never disclose data that directly identifies you to any third parties.
Cookies serve many functions. Some examples are that they allow us remember whether you are logged in to the site, to remember what items you had in your shopping basket and to serve content tailored specifically for you. Cookies are used with our marketing partners to present you with appropriate offers and advertising as you browse other sites on the internet, based on the products you looked at while on our site. Cookies also allow us to work alongside our web analytics partners to see how you like to use our websites, which pages or special functions you prefer and help us to make them better. This helps us to continually improve our service.
There are two types of cookie that may be used during your visit to a Clarks website:
Session cookies are deleted after each visit to our site. For example, when you are browsing a Clarks’ site, it will remember you for the duration of your visit, but the cookie will be removed from your computer as soon as you close down your internet browser. For example, session cookies allow you to add an item to the basket and then move through the checkout. Disallowing these cookies via your web browser will mean you are unable to place an order on this site.
Persistent cookies remember you for a set period of time. On your first visit to a Clarks site, you will be presented with a default view. Over time, the version of the site you see may change, as persistent cookies remember items you have previously viewed, preference changes you have made, or whether you logged into or out of your account while browsing.
By using our website, you agree that we can place these types of cookies on your device.
Most web browsers will provide the option to turn off, or disallow cookies. How you do this depends on the web browser you're using. Instructions for disallowing cookies can usually be found in the browser's 'Help' menu. Note that in common with most other transactional websites, refusing cookies via your web browser will mean that you are unable to make a transactional purchase on Clarks' websites. You will also find that the functionality of many other websites and services will be affected. Cookies can be deleted using your web browser. However, unless they are disallowed they will be re-applied the next time you visit a website.
You can also now manage your cookie settings using the OneTrust cookie consent platform installed on www.clarks.co.uk. However it is currently not possible to turn off the Acoustic Analytics (website analytics), Monetate, Acquia (functional personalization), Bazaarvoice (functional customer reviews), Klarna (payment processing) or Akamai (content delivery) cookies using this tool. Please use your browser to delete these cookies.
Clarks embeds YouTube videos on some website pages. These videos use Google’s ‘privacy-enhanced mode’, which means that the view of the video will not be used to personalise any subsequent YouTube browsing experience, either within our privacy-enhanced mode embedded players or in your subsequent viewing experience on the YouTube channel.
Clarks work with several partners who serve advertisements or present online offers on our behalf. Most of these third party marketing partners use both session and persistent cookies. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. All data collected by third party cookies is anonymous and will never contain your name, address, telephone number, email address or payment details. Clarks will never disclose data that directly identifies you to third parties without your permission. Details of our partners’ cookies can be found in the latest cookie audit below.
To ensure you are fully informed of all the cookies we are using (to the point of the last review), our site is independently audited by OneTrust.