How we use your information
Clarks never make your personal details available to any other company for marketing purposes. Clarks (and our representatives) may hold your personal details in order to process your order and maintain your account for research purposes. If you order with us we store and send you the details of your order as well as our general terms via email. You can find the terms here at all times. The details about your recent orders can be found in your My Account page once you have logged in.
Use and storage of data
If you have registered with us, or ordered items from us, we will have your email address, telephone number, postal address and the method you chose to make your purchase with. If you chose to have a delivery made to a third party address, then that will also be held on our records.
We maintain an order history of your purchase(s), which allows you and us to track your deliveries and review past purchases. We may offer you a promotion or reward we think you might like based on your order history.
We currently plan on keeping all consumer data until we have completed a review and developed plans for its archiving, deletion or depersonalisation. This review will be complete within 12-18 months.
The data that we collect from you may be transferred, processed and stored at a destination outside the European Economic Area ("EEA").
If you have opted in to receive emails from Clarks your data will be transferred and stored by Experian in USA. By submitting your personal details you agree to this transfer, storing and processing.
We collect data from your browsing behaviour on our website. No personal data is transferred or stored by Coremetrics in USA.
We collect marketing and website purchase data through Tagman, a tracking and analytics supplier in USA that help us improve our marketing campaigns.
We do not store any payment details. Once you have entered your payment details into the site we will use them for the transaction they have been entered for and that transaction only.
HR privacy Back to top
Information about you will be used for the purpose of determining your suitability for employment with Clarks. It may also be used for statistical analysis, for example to assess the success of advertising campaigns and different advertising media.
We may record information and opinions relating to you from third parties in the course of the recruitment process. You should note that your application may be subject to verification, for example your references may be taken up and any qualification which is indicated on your application may be verified by us contacting the appropriate body. This would not be done without your permission. We will not contact your current employer without your permission.
Your details will be accessible only by our authorised personnel and will not be disclosed to any third party except as required by law.
We comply with stringent safeguards to protect your personal data. If you would like any further information about your rights, which include rights of access to data, then please email us at firstname.lastname@example.org.
Email communications Back to top
If you have registered to receive emails from Clarks, you can remove your email address from the list at any time by using the links in the emails that are sent to you. We will never make your personal details available to other companies for marketing purposes.
We will endeavour to make all our communications clear in their intent. We will endeavour not to overuse your personal data.
Clarks recommend a friend campaign
Individuals supplying Clarks with the email address of their friend via our recommend a friend campaign should first confirm that the friend consents to their email address being supplied.
All email addresses supplied to us via the recommend a friend email campaign will be sent one email advising of the recommendation and will be given the option to supply further details and opt in to the Clarks emails.
Cookies Back to top
Clarks will never disclose your personal details to any third parties. All data passed by cookies is anonymous and will never contain your name, address, telephone number or payment details.
Third Party Cookie Use Back to top
Clarks work with third party ad servers and ad networks who serve Clarks advertisements on our behalf. Clarks will not disclose your personal details to any third parties - for example, all data collected is anonymous and will not contain the name, address, telephone number, email address or IP address. Currently we have relationships with the following third-party ad networks:
Criteo may place anonymous cookies in your browsers so that it can collect browsing data (such as the products you have viewed). Such data may be sent to website(s) in their network, and these cookies are collected in the 'visitors' cookie file. These cookies will allow the Criteo Technology to server advertisements containing products that you have looked at and similar products.
If you would like to opt out of receiving Criteo advertisements go to http://www.criteo.com/privacy-policy/opt-out
Security Back to top
To prevent any unauthorised persons accessing your data, it is protected throughout the payment process.
Your personal and payment details are captured online using industry-standard technology, which encrypts all information to make it secure. When you visit any of the secure areas of our site you'll notice that the web address begins 'https' and a padlock icon appears in the address bar. We also use the 'Extended Validation' certificate, so if you are using Internet Explorer 7 you will see confirmation that our identity has been verified.
Access to your data Back to top
You have a right to access the personal data that we hold on you under the Data Protection Act 1998. You must make your request in writing, enclosing a fee of £10, explaining clearly the information that you wish to be supplied.
Please address your request to:
Direct Marketing Manager
40 High Street
Clarks First Shoes Experience app Back to top
Your personal data and your baby's Digital Image will be captured using the App, or where appropriate using the In-Store App.
We will not process any information you provide us for the purpose of direct marketing unless you give us your permission. However to enable you to participate in the First Shoes Experience we will require you to provide us with the information set out in this privacy notice.
The Information We Collect:
When you register on the App we will collect the following information:
Your email address;
Your postal address;
Your baby's date of birth;
Your baby's first name;
Your baby's gender;
Your baby's shoe size.
What We Do With Your Personal Information.
The information we collect will only be used by Clarks and our third parties for the purpose of your participation in the First Shoes Experience. Where you have given us permission we will also send you marketing and service emails promoting our children's shoes and other Clarks products and services. The information we collect will not be supplied to any other third party without first obtaining your consent, unless we are obliged or permitted by law to disclose it.
We may also aggregate anonymous information about individuals who have engaged with our App (for example, the number of people who have used the App or In-Store App). We may retain this anonymous aggregate information to learn about how to make our future Clarks experiences even more successful.
To improve the range of products and services we offer to our youngest customers we may also aggregate anonymous information about your baby which may include; your baby’s date of birth, shoe size and gender. We may do this, for example, to learn about any changes in average shoe sizes in childhood development.
Where we store your personal data
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
You have the right at any time to ask us to stop your participation in the First Shoes Experience and to stop any further processing of your personal data for marketing purposes. This can be requested using the contact details shown below or by using the automated unsubscribe facility shown at the end of each marketing email.