Clarks Originals have collaborated with You Must Create resulting in a range of finely tuned men's shoes that perfect the balance of comfort with cool.
Working with British brand YMC, we've created a range of shoes that will excite fans of Originals across the globe. As well as the great association with YMC, we've also used Blenkinsop leather, made by a premium English tannery so these products feel as good as they look. These men's shoes are perfect for spring summer and were featured on the catwalk at the YMC show at London Fashion Week.
YMC's philosophy makes them perfect for a collaboration with Clarks Originals and we're really excited by the results. We have a long tradition of working with some of design's most respected and innovative names. It's what helps us create looks that succeed in being different as well as enduring.
The Edmund Create loafer is the classic driving shoe shape, re-invented with distinctive Clarks Originals character – crepe sole and beautiful attention to stitching detail. Then refreshed with some YMC flourishes, this men's shoe has been enriched with their choice of supple, coloured leathers (red, cobalt, cognac and dark brown), and artfully low-key styling.
The Edmund Must takes the classic chukka boot silhouette and gives it a YMC reinvention, producing a soft, characterful leather boot in cognac or dark brown. Careful detailing includes leather weaving and double stitching around the Clarks Originals signature crepe outsole. With its roots in the original Desert Boot, Edmund Must caters perfectly for the modern taste in laid back appeal.
Formed in London in 1995 by Fraser Moss and Jimmy Collins in response to increasing demand for stylish, functional, modern clothing, YMC has quietly grown to become a highly significant design label. In 2009 YMC opened their shop in Poland Street, Soho, with a further store in Hanbury Street, off Brick Lane, London E1 in 2001. The stores offer both own branded menswear, womenswear as well as curiosities and hard-to-get niche brands.
YMC took initial inspiration from work wear, the football terraces of the early 80s, the tradition of outward bound attire and American and British military wear.