Style Journal

Welcome to our First Shoes Journal. You’ll find it’s full of style stories, colour theme inspiration, wardrobe ideas and insight on what’s hot this summer – enjoy!

Spring / Summer Inspiration

Maxi Amira Tiny Ben Little Mae Maxi Myle

Here are some of our more trend-led styles from SS15.We love the cute floral prints and cool colour pops - perfect for giving your little one some spring/summer catwalk swagger.

Spring into Colour!

Sunny Lime


Pompeian Red


Hot Pink



Little Lifestyles : Chippy

Juggle It

Chippy is 12 months old and the son of Nicola Eyre, who runs her own children's concept store in London. Nicola tells us a little about her son's style...

I'm a big fan of simple colour palettes - lots of neutral tones with occasional colour pops. Chippy's wardrobe is full of greys and blacks with some bold prints and stripes for added interest and fun. I love the flash of lime on Chippy's new shoes and the neutral colour makes them easy to match with many of his outfits.They work great teamed with his summer essential Nununu Skull romper.

Featuring : Softly Nia Style

Softly Nia Style

We love these first walking shoes for girls – they feature our 'softly' sole, which is the lightest, most flexible sole around. The gorgeous heather colour is big this season, and the ditsy print bow makes them look extra special. We think they look great with pastel leggings and a colour pop cardigan from one of our favourite kids' brands, Imps & Elfs. Or dress them up with a denim summer dress and dreamy ditsy prints.

Little Lifestyles : Blanche

Dance Harper

Blanche is the 13 month daughter of Aurélie, a fabulously talented French stylist and photographer – you can find Aurélie’s blog here. Aurélie chose a pair of Dance Harper in lime as 'Blanche's first pair of walking shoes and shares with us a little about her daughter's style...

Blanche’s wardrobe is filled with colourful pastels, lots of knits, and tops with collars. I always look out for colour and simple tailoring. Our essential summer item has to be a light cotton sleeveless summer dress. We really love the way the Dance Harper has been beautifully shaped with comfort for Blanche's little feet.

Featuring : Softly Flag Style

Softly Flag Style

For stylish first steps, you can’t go far wrong with this modern take on the classic boat shoe. With a flexible sole to help support those wobbly steps, they're made from soft, breathable leathers in cool summer shades. We think these shoes look great with 3/4 length chinos in bold blues, dressed with a striped bomber jacket to give fresh edge to the nautical look from Imps & Elfs new SS15 collection. Add a pair of mini red sunglasses for ultimate summer style.