Cookies: Information and Policy
Clarks will never disclose your personal details to any third parties. All data passed by cookies is anonymous and will never contain your name, address, telephone number, email address, IP address or payment details.
You can learn more about cookies, how we use them, how to manage them and about our third party partnerships below.
What is a cookie?
Cookies are small text files that are created by your browser and placed on your computer or browsing device, at the request of websites that you visit. Cookies allow websites to recognise your computer or web browser. They can help to analyse which products or parts of a website you looked at, and how long for.
Websites may also use web beacons or 'tags' to do a similar job. Like cookies, web beacons are used to collect non-personal information about the way you browse websites. An example of this could be remembering what products you placed in your shopping basket last time you visited.
A web beacon is a transparent graphic image that is placed on a website or in an email and is used to see when that web page or email has been displayed.
Third party cookies and web beacons can also be used to help present you with appropriate offers and advertising as you browse other sites on the internet.
- Cookies and web beacons are not able to retrieve any information from your computer that you have not already given to a website.
- Cookies and web beacons are not able to be used to put malware or viruses on your computer.
- Cookies and web beacons are not able to be used to control the functionality or settings of your computer or web browsing device.
Cookies allow us to present you with relevant products and services that are based on the way that you want to use our website, providing you with an enhanced browsing and shopping experience.
For example, cookies allow us to remember what products you placed in your shopping basket, whether you were logged in or not, and what language you were using to read the site last time you visited.
Cookies and web beacons allow us to work alongside our web analytics partner, Coremetrics, to see how our customers like to use our websites and which pages or special functions they prefer. This helps us to continually improve our service.
Third party cookies and web beacons are also used with our marketing partners to present you with appropriate offers and advertising as you browse other sites on the internet, based on the products you looked at while on our site.
- Clarks' cookies and those of our third party partners will never be used to collect any personal data. This includes your name, address, telephone number, email address, credit card information or any other payment details.
Turning off and deleting cookies
Most web browsers will provide the option to disallow cookies and web beacons. How you do this depends on the web browser you're using. Instructions for disallowing cookies can usually be found in the browser's 'Help' menu.
Cookies can also be deleted using your internet browser. However, unless they are disallowed they will be re-applied the next time you visit a website.
- In common with most other transactional websites, refusing cookies via your web browser will mean that you are unable to make a transactional purchase on the Clarks' websites. You will also find that the functionality of many other websites and services will be affected.
Disallowing cookies will prevent web beacons from tracking your specific activity online. However, web beacons may still record anonymous data from your IP address.
For more detailed information about cookies and web beacons please visit www.allaboutcookies.org.
Cookies are used by all Clarks' transactional websites:
There are two types of cookie that may be used during your visit to a Clarks' website:
1. Session cookies
Session cookies are deleted after each 'session'. For example, when you are browsing a Clarks’ site, it will remember you for the duration of your visit, but the cookie will be removed from your computer as soon as you close down your internet browser.
Without a session cookie, every time you open a new web page the web server where that page is stored will treat you like a completely new visitor and items placed in your shopping basket will disappear by the time you reach the checkout.
2. Persistent cookies
Persistent cookies remember you for a set period of time. For Clarks, this period is up to 90 days (unless you delete your cookies within this period).
On your first visit to a Clarks' site, you will be presented the sites in a default manner. Over time, the version of the site you see may change, as persistent cookies remember items you have viewed, preference changes you have made, or whether you logged into or out of your account while browsing.
Here is a list of the different types of cookies used by Clarks:
|Cookie purpose||Cookie type||Summary|
|Transaction||Session cookie||Used to maintain your transaction with Clarks and minimise the need to transfer your information across the internet. This cookie expires and is removed every time you close your browser.|
|Checkout Flow||Session cookie||Used to determine where you are in the Clarks checkout process and remember items that have been added to your basket. This cookie expires and is removed every time you close your browser.|
|Login||Persistent cookie||Remembers whether you are logged in or logged out. It can also remember your log in name (but not your password) to save you time on your next visit. This cookie expires and is removed within 90 days.|
|Country and Language||Persistent cookie||Used to determine the country from which you are viewing our sites and the language of your preferred Clarks' website. This cookie expires and is removed within 90 days.|
|Basket Cookie||Persistent Cookie||Used to store your basket details when you've added items to your basket, but are yet to purchase them. This cookie expires and is removed within 90 days.|
Clarks third party marketing partner cookies
Clarks work with several partners who serve advertisements on our behalf. Most of these third party marketing sites use both session and persistent cookies.
All data collected by these third parties is anonymous and will never contain your name, address, telephone number, email address or payment details. You can delete your cookies at any time from any of the third party marketing sites and technology partners mentioned below. Clarks will never disclose your personal details to third parties without your permission.
More information on Clarks' third party, network and supplier relationships – and the Clarks' websites to which they apply can be found below.
|MSN / Bing||X||X||X||X|
Criteo Technology may place anonymous cookies in your browser. These cookies collect browsing data – like the products you have viewed. This data may then be used by other website(s) in their network to serve advertisements containing products that you may have looked at or similar.
Zanox use session and persistent cookies. The content of the persistent cookie is limited to an identification number. Name, IP address or other information concerning your identity is not stored by Zanox and they do not create any individual profiles concerning your browsing patterns.
Zanox cookies store information that record when a visitor clicks on a Zanox affiliate link. Information such as time of click, whether an order was placed and which site referred you are stored. Zanox's persistent cookies remain active for 14 days.
These cookies and tag requests store information on your computer so that when you click on an Affiliate Window link, information is stored about the click – such as the time of day and the advertisement that referred you to us. Affiliate Window's persistent cookies and ETag requests remain active for 14 days.
Google use session and persistent cookies across their advertising products, and cookies are used by Google partners across their third party advertising network.
MSN / Bing
The technology partners below are used on all Clarks' sites:
Clarks use Maxymiser to test and optimise new web content. Cookies are set when you visit a page that we're testing. When you return, the cookie is read to ensure the most relevant content is displayed. These cookies have a lifespan of 12 months.
The cookie is generated by Maxymiser, under the control of Clarks. The cookies are not shared with any third party.